Fayetteville State University

Ecologic’s stylish, contemporary student furniture designs help FSU market its brand new, highend Renaissance Hall – and its commitment to sustainability.

Fayetteville State University (FSU) houses over 1,700 students in nine on-campus residence halls and a University-owned apartment complex. Like many colleges, FSU was facing a problem of recruitment and retention. Their solution to attract discriminating students? A brand-new, high-end residence hall, built to exacting LEED Silver specifications for sustainability and energy efficiency. Installing new student furniture that was as highend and stylish as the new Renaissance Hall itself was a big part of FSU’s plan to attract new students. FSU promotes and advertises its green programs to prospective students, so the furniture also had to exemplify the school’s commitment to sustainability as a “core value of institutional operations, planning, capital construction, and purchasing practices.” The residence hall’s furniture had to be durable and low-maintenance. And finally, the furniture had to be affordable. After reviewing proposals from seven vendors, FSU chose Ecologic Furniture to furnish Renaissance Hall’s 338 student rooms and twelve common spaces. In addition to offering the most attractive and stylish designs, Ecologic Furniture’s bid was significantly lower than the competition. Ecologic’s green certifications were icing on the cake. Because it was a new hall, and unlike anything else on campus, prospective students didn’t know what to expect from Renaissance Hall. FSU’s student housing staff was having a little trouble filling the facility. So Ecologic Furniture created a highresolution 3-D rendering of the proposed student rooms, helping prospective students visualize themselves in the high-end new residence.

One of the big factors that helped us fill up this hall were the high-quality renderings of the rooms that Ecologic Furniture created for us. We got several students from that…I’m sure we’ll use that rendering for years and years. Ecologic was responsive without being overbearing. Once we started the process, through the delivery and the install, we worked together really well. Our Ecologic representative was with us every step of the way – even on factors that weren’t their responsibility. The install was a headache because it was a very busy building at the end of the construction phase, but Ecologic did a great job managing those situations. I’m very, very happy with the process.
Larry F. Herringdine, Jr., Fayetteville State University